A creative collaboration shaped by your team’s story — from one phrase, symbol or pattern to a complete season identity.
THE OPPORTUNITY
A DISTINCTIVE IDEA. CREATED WITH YOUR TEAM. MADE TO TRAVEL.
One Oar is inviting one professional team into a creative collaboration for the 2027 season.
That contribution could be a phrase, emblem, pattern, graphic device, texture, typographic expression or illustration. It could appear subtly on the jersey—or become the thread connecting the team’s wider season.
We develop the story and the creative asset. Your existing apparel partner takes it into technical garment production.
We’re an Edinburgh creative studio working across strategy, identity, campaigns, digital and motion—and a group of people who ride. For this collaboration, the team works directly with the senior people developing the idea.
ONE OPEN COLLABORATION / 2027
ONE TEAM. ONE DISTINCTIVE IDEA. ONE PLACE TO BEGIN.
It could begin with a phrase, a symbol, a pattern—or simply a conversation.