The Client

Corcel PLC, a London Stock Exchange (LSE) business was undergoing a period of significant change and recognised the need to reassess its positioning, values and visual identity.

 

One Oar worked closely with the business to help define a clearer voice, strengthen its corporate identity and establish a more cohesive brand system. The project focused on creating alignment internally while improving how the company communicated its strategy, ambition and direction to investors, partners and wider stakeholders.

 
Deliverables

The project covered both strategic and creative work, helping Corcel redefine how the business presents itself across investor communications, digital platforms and brand touchpoints.

  • Brand positioning
  • Messaging & narrative development
  • Logo & brand mark development
  • Visual identity system
  • Presentation & investor materials
  • Website strategy, design & build
  • Digital brand assets
  • Motion & animation assets
Project

Working across strategy, identity and digital, the project resulted in a complete repositioning of the Corcel brand and how it presents itself to the market.

“The relationship with Corcel is a perfect example of how we like to get under the skin of a business and work with them in a unique way. That relationship is forged on trust and we are very grateful to be part of their story”

— Dominic
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